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Key Facts
case study
It helps farmers connect directly with retailers and get better deals. At the same time, retailers have access to fresh produce to help serve their customers. Build a data-driven supply chain to deliver hygienic, high-quality, fresh products to your retailers and customers.
GROWTH
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The Bangalore-based start-up has grown its operating revenue by an impressive 61% to Rs 755 Cr. in FY2021, which was just Rs 469 Cr. in FY2020.
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The company provides agricultural supply chain solutions, connecting farmers and restaurants, hotels and retailers in 7 cities.
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The company has marked a significant growth since it was founded. In 2016, Ninjacart processed orders of only 7 tonnes per day, but now the daily volume is nearly 1400 vegetables and fruits within 12 hours from farm to retail outlet in 7 major cities of India (Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Mumbai, Delhi), with 99.88% delivery accuracy throughout the year.
INVESTMENTS
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In its latest funding round, Ninjacart had raised $9 million (Rs 69 crore) in its series D round from South Korea-based STIC and UK-based Mainstream Digital, and has reached out to regulators. According to filings, it was worth $812 million (1,050 crore rupees), by source ETtech.
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Ninjacart has raised a total of $367.1 million in 16 rounds, and is funded by a total of 23 investors.
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Recently, Ninjacart He acquired Tecxprt on March 9, 2022.
TECHNOLOGIES
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Ninjacart employs facial recognition to address a variety of frequent issues and guarantee timely delivery of products.
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Constraint Oriented Modeling: Constraints include time, cost, capacity, distance, and the type of transportation. Following the definition of these limitations, we employ guided local search as a metaheuristic optimization strategy to increase the objective function and decrease the deployment cost.
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They use their ERP to increase productivity, save operating expenses, and serve as a central information hub to promote agility and quick transformation of decision-making.
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Nimbus Supply Vehicle routing is essential for his chain to carry big quantities of fresh fruit from the farm to the shop in less than 12 hours. The algorithm records information about retail customers' orders from the day before. To choose the most efficient delivery route, consider details such customer location, tonnage, case numbers, and delivery deadlines.
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Ninjacart uses RFID chips embedded in boxes to trace the movement of produce as it passes through various facilities and processes, adding transparency to his supply chain. Additionally, route optimization lowers your carbon impact when you pass through 50 cities and 15 states.
MARKETING STRATEGIES
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2020 was the year when the whole world was suffering from a deadly coronavirus pandemic, and Ninjacart hopped in to solve the problems of fellow Indian farmers.
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As the entire country went into lockdown, so did local vegetable and grocery stores. Farmers were very affected. To solve this problem, Ninjacart started an initiative he called HTF (Harvest the Farms), allowing customers to buy directly from farmers at lower prices.
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Ninjacart's market strategy in India is to provide Indian people with a convenient and affordable online shopping experience.
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The company offers a wide range of products on its website and offers free shipping on all orders over Rs.500. The company also offers cash-on-delivery options to its customers.
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