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Key Facts
case study
A full-stack, AI-powered horticulture solution built on an IoT-SaaS platform is called Fasal. It offers farmers useful intelligence at the level of the farm, particular to the crop, and specific to the stage of the crop. They may then raise yield, improve quality, and optimise cultivation expenses with the aid of this data.
GROWTH
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Fasal is an IoT SaaS platform for horticulture that is driven by full-stack AI and was founded in 2018 by Shailendra Tiwari and Ananda Verma.
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Fasal provides farmers with actionable insights tailored to their farms and crops using on-farm sensors and scientific algorithms. The platform is also developing a number of new services, such as parametric crop insurance and links to the markets for fruits and vegetables.
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The company claims that its efforts have enhanced yields across 40,000+ acres of agriculture and saved more than 9 billion litres of water from irrigation to date, as well as 60% less money was spent on pesticides.
INVESTMENTS
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Fasal has secured $4 million in its most recent round, a pre-Series A financing led by 3one4 Capital and including current investors Omnivore and Wavemaker Partners.
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Having raised a total $9.9 million funds till date (according to crunchbase), Fasal has a total of 17 investors.
TECHNOLOGIES
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Fasal is an IoT-based, AI-powered intelligence platform for horticulture crops and the inventor of precision farming.
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In order to provide farmers with actionable recommendations tailored to their farms, crops, and crop stages, it collects real-time data on conditions from on-farm sensors.
MARKETING STRATEGIES
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Fasal works throughout the pre-harvest value chain of food production with the following goals in mind:
1. Lower input costs in terms of water and chemical use
2. Boost crop quality and yield.
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In order to have a similar target audience and recruit more farmers in the same industry, Fasal primarily targets wine and horticulture producers.
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There is a little monthly subscription cost included in their business plan. There is no deposit or up-front fee. It operates on a pay-as-you-go basis. We have had some success breaking into the highly price-sensitive Indian agricultural industry.
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They also propose to sell their loT device to institutional and large-scale farmers, who will pay a lower subscription fee for software usage.
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